《SPACE DESIGN·优恩优尼万象汇店》

UENUNEE（优恩优尼）染护零售体验空间位于杭州萧山万象汇，面积70㎡。设计紧密围绕品牌“自然、健康、透明”的核心理念展开，从染发产品中的矿石成分与漂洗水流中提取设计基因，将抽象理念具象化为三重空间叙事：健康之形、透明可视、自然之色，共同构筑一个自然健康的染护体验场所。

UENUNEE is a 70㎡ hair color & care retail experience space at Xiaoshan Mixc, Hangzhou. The design closely follows the brand’s core philosophy of “nature, health, transparency,” extracting genes from ore ingredients and rinsing water flows, and materializing abstract ideas into three spatial narratives: form of health, visual transparency, and color of nature — together building a natural and healthy care experience venue.

设计提取水流漂洗发丝的流体力学轨迹，在空间中演绎为一面流动的弧形墙面。该墙体既抽象化呈现水流漫卷发丝的动态瞬间，又作为无形的健康场域中的有形界定，自然区隔前场咨询区与后场染护操作区，形成沉浸式的渐进过渡。

The design abstracts the fluid dynamics of rinsing hair into a flowing curved wall. It both embodies the dynamic moment of water swirling through hair and serves as a tangible boundary within an intangible healthy field, naturally separating the front consultation area from the rear care zone, creating an immersive gradual transition.

空间中央设有多功能服务岛台，集产品陈列、收银服务与净手功能于一体。通过天然矿石标本展陈、品牌染护产品的融合展示，打造透明可视的场景化体验，调动顾客对品牌成分、工艺与理念的多维了解，强化“透明”的品牌承诺。

A multifunctional service island sits at the center, integrating product display, checkout, and hand-washing. Through natural ore specimens and brand product displays, it creates a transparent, visible scenario-based experience, engaging customers’ multidimensional understanding of ingredients, process, and philosophy, reinforcing the brand’s “transparency” commitment.

材质上，采用墨绿色木纹贴皮、绿色树脂玻璃、纹理岩板及浅暖色艺术涂料，以绿色调模拟矿物本色，以米色调呼应大地质感。矿物绿墙面与大地米色地面共同复刻自然肌理，营造出富有层次感且温和松弛的自然场域，整体空间如切片般呈现品牌自然本真的内核。

Materials include dark green wood veneer, green resin glass, textured slate, and light warm art paint — green tones mimic mineral colors, beige tones echo earth texture. Mineral green walls and earth beige floors together recreate natural grain, producing a layered, gentle, and relaxed natural field, presenting the brand’s authentic natural core like a spatial slice.

我们期望打造的不仅是一处染护零售店，而是一个将“自然、健康、透明”从理念转化为空间体验的场所——让顾客在浏览、体验与服务中，感知品牌的成分真实与设计诚意。

We aim not merely for a retail store, but a space where “nature, health, transparency” transforms from concept into spatial experience — allowing customers to perceive the brand’s ingredient authenticity and design sincerity through browsing, experiencing, and service.