《SPACE DESIGN·优恩优尼万象天地店》

UENUNEE（优恩优尼）染护零售空间位于杭州万象天地，面积128㎡。设计立足于品牌“自然、健康、透明”的核心理念，以“漫步公园”为概念，打造新消费背景下沉浸式、可互动的染护体验场所。公园意象贯穿始终，让消费者在悠闲漫步中完成选购，感受城市中的自然松弛。

UENUNEE is a 128㎡ hair care retail space at Mixc World, Hangzhou. Rooted in the brand’s philosophy of “nature, health, transparency,” the design adopts “strolling in the park” to create an immersive, interactive care experience. The park imagery runs throughout, allowing customers to browse leisurely and feel urban natural relaxation.

以“漫步公园”为灵感，构筑一处城市中的自然绿洲。空间摒弃传统零售的紧凑压迫感，转而强调自由、开放与停留。商品陈列方式灵活轻盈，消费者可在舒缓的节奏中沉浸式体验品牌，回应现代都市对“慢下来”的渴望。

Inspired by “strolling in the park,” the space becomes an urban natural oasis. It abandons the cramped intensity of traditional retail, emphasizing freedom, openness, and pause. Flexible, light product displays allow customers to experience the brand immersively at a soothing pace, responding to the modern city’s longing for “slowing down.”

在空间核心处，以“天圆”的传统意象为形，打造一座体量丰富的环形岛台。它不仅是视觉与流线的双重焦点，更以“圈中寻境”的概念破局传统布局，赋予空间柔和而有力的向心力。岛台集产品陈列、服务功能于一体，自然引导人流动向，成为品牌个性的空间宣言。

At the spatial core, a substantial circular island takes the traditional form of “round heaven.” It serves as both visual and circulatory focus, breaking conventional layout with “seeking realm within the circle,” giving the space a soft yet powerful centripetal force. Integrating product display and service, it naturally guides customer flow and stands as a spatial manifesto of brand identity.

展陈设计从发丝获取灵感，采用线性不锈钢展架，通过弯折与拼接构建出轻盈、垂顺的结构，呼应品牌的美学与护理属性。同时，弧形开放层板结合电子产品介绍屏，形成可视、可自主选购的高效导购陈列。部分展架与卡座相结合，鼓励顾客停留与互动，让商业陈列成为可参与的体验。

Display design draws inspiration from hair strands. Linear stainless steel racks are bent and joined into a light, flowing structure echoing the brand’s aesthetic and care attributes. Curved open shelves with electronic product screens enable visible, self-service efficient shopping. Some racks integrate with seating, encouraging pause and interaction, turning commercial display into participatory experience.

从自然中汲取灵感，以大地色系铺陈空间基调。红棕色作为主色调，呼应岩层与土壤的天然肌理；沙丘色水磨石运用于地面，模拟沙漠与土地的温润质感；米白与浅色调作为留白处理，营造舒缓、克制的氛围。多种材质在对比与呼应中交织出温润而松弛的零售体验场所。

Drawing inspiration from nature, the space uses an earth-tone palette. Red-brown as the dominant hue echoes natural rock and soil textures. Dune-colored terrazzo on the floor mimics the warmth of sand and earth. Off-white and light tones serve as negative space, creating a soothing, restrained atmosphere. Multiple materials interweave in contrast and resonance, producing a warm, relaxed retail experience.

我们期望打造的不只是一个染护零售店，而是一处可漫步、可停留、可探索的“染护公园”——让自然、健康、透明的品牌理念在空间叙事中真实可感，为都市人群提供一处治愈的栖所。

We aim not merely for a retail store, but a “hair care park” where one can stroll, pause, and explore — making the brand’s philosophy of nature, health, and transparency tangible through spatial narrative, offering a healing refuge for urban dwellers.